Mens Style / Fathers Day Edition / EBONY Magazine
EDITORIAL STYLIST - Ebony magazine /tri bowtie
As the Editorial Stylist I was responsible for sourcing garments and accessories, and putting together looks for the shoot in a way which captured the brief and was on brand for the designer and publication that commissioned the shoot. My role included location scouting, selecting talent, garment sourcing as well as set designing.
CREATIVE DIRECTOR - BOOJUU BY J. DANIEL
Season/4 Crown ME
My focus for BOOJUU Season/4 Crown ME, was all about the hat game. I used my skills harnessed as a millinery apprentice to design and manufacture a limited edition collection of five panel and baseball caps. The manufacturing for this collection was split between china and N.Y.C. This was my first time as a small business owner manufacturing my goods globally. It was an exciting journey where I learn many gems.
CREATIVE DIRECTOR - BOOJUU BY J. DANIEL
Season/3 Alma Mater
For BOOJUU Season/3 Alma Mater, I was inspired by collegiate classics rooted in Ivy League cool, paired with streetwear silhouettes and bold accessories. I wanted to display my take on the classic varsity Jacket, Baseball Jersey, and tracksuit. Clean lines, comfortable fabrics and minimal print woven together in functional design; creating looks respectable for all five boroughs.
CREATIVE DIRECTOR - J. DANIEL
Managed design process from conception through to final styling. Conducted market research to identify new trends, fabrics and techniques, and sought design inspiration to establishing and creating designs for the target market.
Stylist/ TONI DALEY
For Toni Daley I organize and prepped accessories to ensure all items were photo ready prior to photo shoot. I worked closely with hair and makeup as well as photographer to ensure that the overall vision was cohesive and executed in a timely manner. Assuring the highest quality editorial images were photographed for print, digital, social, digital, app, and website.
CREATIVE DIRECTOR - BOOJUU BY J. DANIEL
Season/2 Court Is In Session
For BOOJUU Season/2 Court Is In Session, I was inspired by growing up in N.Y.C. It didn’t matter which borough you were in you could find all of the flyest dudes in the neighborhood wearing their dopest gear and posting up by the court. Some would profile while others showed off their skills. This is my ode to growing up in N.Y.C.
CREATIVE DIRECTOR - BOOJUU BY J. DANIEL
Season/1 ALPA
Boojuu was a Queens N.Y. based streetwear company that focused On N.Y.C. Street style specifically the journey of creative individuals. It highlighted artists, designers, and musicians that were perfecting their craft. The interwoven letter represents the collaborative community that is essential to every creative. For my first collection I focused exclusively on men’s accessories. Bold beaded necklaces and five panel hats defined this collection.
Designer - J.DANIEL FOR VH1 /ATLANTA EXES
Produced wardrobe from concept to completion based on production budget and need. Collaborated with cast and production team members to merge ideas ensure vision matched. Conducted on set test to determine if alterations were needed to create the desired effect. Worked directly with factory and retailers to create desired looks.
Featured Designer -J.MODE BY J. DANIEL FOR SOLIS magazine
-This Side of Paradise-
This Side Of Paradise is a luxury goods editorial for Solis Magazine that featured my first professional couture collection J. MODE by J. DANIEL. From concept to creation and everything in between, I am responsible for the overall creation of this brand and collection.
HELMUT GUIE / CREATIVE AGENCY
CREATIVE DIRECTOR:
Responsible for overseeing all creative products composed by agency. Worked to ensure the agency produced high-quality creative content for our clients.
