branding

PORTFOLIO

NYU CLIVE DAVIS INSTITUTE FOR RECORDED MUSIC

NYU ╳ BILLBOARD │ Music Industry Essentials

Designer:

The NYU Billboard Music Industry Essentials program allowed me to build my music industry skills and expertise in key areas such as marketing, production, revenue streams and image development. Here’s a look at some my work from the course.

BOOJUU Bold logo

Creative/ Art Director:

Led a team of graphic designers, photographers, multimedia designers and copywriters by defining the creative vision for the brand, advertising campaigns and marketing messages while maintaining a cohesive look and feel of each project. I partnered with factories both domestically as well as globally to bring conceptual designs to life for market sales. As creative director, I ensured that the visuals, messaging, and interactive elements of each project were properly aligned with the creative vision and brand standards.

BOOJUU TRIBE LOGO

Creative/ Art Director:

As the Creative Director I was in charge of the overall productivity of the creative team. I conceptualized the original designs, and worked closely with the team and factories to develop and oversee this project successfully bringing my ideas to fruition.  

HELMUT GUIE / CREATIVE AGENCY

CREATIVE DIRECTOR:

Responsible for overseeing all creative products composed by agency. Worked to ensure the agency produced high-quality creative content for our clients.

J. DANIEL LOGO

Creative/ Art Director:

I was responsible for initiating the creative concept for the J. DANIEL Paragemus logo and driving the direction of the project. I conducted brainstorming sessions and spearheaded the initial concepts for the project. I also mapped out plans and made sure that the result and process matched the overall objectives. My role centered on team management and providing creative vision and leadership. My fine-tuned analytical skills and ability to open up to the opinions and concepts of my team contributed to making this project success. 

EPK Design

Designer:

Worked with musicians, labels, agents, and managers to create media kits that successfully helped to promote artists, new release and concert tours.

RESUME Design

Designer:

Used my artistic abilities and computer software knowledge to create well-structured resumes that clearly highlight and communicate client’s most attractive skills and experiences to potential employers. Incorporated elements such as color, texture, images, and symbols to capture each clients personal brand which helped to give the clients confidence and each resume a creative edge.